Major Swedish festival to hold IVF stage: “Music improves the fertilisation rate”

Meta Description: Discover how the Way Out West Festival’s collaboration with an IVF clinic is using music to enhance the fertilization process. Learn about the Future Fan Stage and its groundbreaking approach.


Way Out West Festival’s Music-Infused IVF Initiative

Way Out West Festival Collaborates with IVF Clinic for Fertilization Innovation

The Swedish music festival, Way Out West, has unveiled a groundbreaking initiative aimed at enhancing the fertilization process in collaboration with an IVF clinic. This innovative project, named the Future Fan Stage, will integrate music into the in vitro fertilization (IVF) process to potentially improve success rates.

The Future Fan Stage Initiative

The Future Fan Stage won’t take place directly at the festival site. Instead, it will be set up at the Eliva IVF clinic in Stockholm. Musician Love Hultén, who crafted the stage, announced that live recordings from the festival will be played to sperm and eggs during their preparation for IVF. This unique approach is based on recent research suggesting that music can significantly improve fertilization rates.

Scientific Basis for Music in IVF

In a statement, Way Out West highlighted studies showing that music enhances the fertilization rate during the IVF process. Dagan Wells, a fertility expert from Oxford University, explained to the Daily Mail in 2013 the importance of a dynamic environment for embryos, suggesting that music might create such an environment. Wells speculated that techno music, with its strong bass beats, might be particularly effective.

Way Out West Line-Up and Its Potential Impact

The festival’s line-up, which includes dance acts like Fred Again, Overmono, Barry Can’t Swim, Chase and Status, and Peggy Gou, is expected to provide the ideal soundtrack for the Future Fan Stage. Other performers at Way Out West include Queens of the Stone Age, Jessie Ware, The National, The Smile, PJ Harvey, Loyle Carner, Pulp, and Yard Act.

Festival’s Vision for the Future

Way Out West expressed the importance of new generations of fans in their statement about the fertility scheme: “To stay relevant, new fans are crucial. New generations of fans are vital for keeping both artists and music festivals alive and kicking. This year, we’ve added an additional stage to help create future fans of great music by ‘injecting’ live recordings by the headlining artists into their DNA at the earliest stage possible—before they even develop into fetuses.”

Love Hultén’s Contribution

Love Hultén shared her excitement about the project: “When they first approached me with the IVF stage project I knew I was all in. The Future Fan Stage was already an amazing concept in theory and had a lot of interesting design aspects. Combining elements from the lab world with music stage visuals was challenging and fun. For the future fans of Way Out West!”

Queens of the Stone Age’s Return

Queens of the Stone Age are set to make their live return at Way Out West on August 8th after canceling a series of European dates in July due to frontman Josh Homme requiring medical treatment. The band explained: “QOTSA regret to announce that Josh Homme must return to the United States immediately for emergency surgery. Every effort was made to push through and play for you, but it is no longer an option to continue.”

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