“Elvis” surpassed $100 million at the domestic box office on Friday, becoming one of the few non-superhero or non-dinosaur films to reach that milestone. The Warner Bros. film has grossed over $170 million worldwide, an impressive amount for this genre. “Elvis” was, to be fair, expensive. Elvis Presley’s rise to fame as one of the hottest acts in rock ‘n’ roll, along with his struggles with drugs and changing tastes, was the subject of a film that cost $85 million to produce and tens of millions more to market.
Tom Hanks plays Colonel Tom Parker, the singer’s manager, in “Elvis,” while Austin Butler plays the title character. Butler, who was chosen over more prominent actors such as Ansel Elgort and Miles Teller, has generated Oscar buzz. “Elvis” has a good chance of surpassing “Australia” and its $211.8 million gross to become Luhrmann’s second highest-grossing film. Another Warner Bros. release, “The Great Gatsby,” grossed $355.6 million worldwide to become the director’s most successful film.
Jeff Goldstein, president of domestic distribution for Warner Bros., said in a statement, “We are not only pleased to surpass this milestone, but ecstatic to see it occur with a film like ‘Elvis.'” “In today’s market and particularly in the summer corridor, to see a non-branded IP with an up-and-coming lead generate not only box office buzz but also a significant increase in other areas is so gratifying and speaks to the film’s quality on every level. With strong playability, positive word-of-mouth, and cross-generational multiple viewings, we expect “Elvis” to continue to perform well, and we congratulate Baz, Austin, and everyone involved with the film and the soundtrack on their continued success.”